Case file: N. Remis — Lead Investigator
Sixteen years turning plans into things that actually happen.
Project management, marketing operations and consumer behaviour. I've run international campaigns for PUMA, KitKat, SEAT, Sanofi and Société Générale across Europe, US and APAC — and then trained in the psychology of why some of them still didn't convert.
View My Work
Case file: N. Remis — Lead Investigator
Not a theory borrowed from a textbook. Not a framework built in a vacuum. Sixteen years of being in the room when marketing campaigns succeeded, failed, and sometimes died for reasons nobody on the team could name.
- 16+
- Years Customer Experience
- 8+
- Years International Projects
- 10+
- Global Brands (Europe, US & APAC)
- 6+
- Industries Served
- 2
- Credentials — Consumer Neuroscience (CBS) + Market Research (IE)
I've run campaigns that shipped. And watched ones that died.
For eight years I've run international campaigns and projects end to end — timelines, budgets, vendors, agencies, and the people who have to make it all land on the date it was promised. PUMA, KitKat, SEAT, Sanofi, Société Générale. Europe, US and APAC, remote teams, six industries, three languages.
Delivery is the day job: things ship, on time, without you chasing anyone. The other half is the backend — process audits, CRM and martech setup, automation builds, SOP libraries and reporting dashboards. When I leave, the system stays.
I've also run the marketing itself: email, content strategy, social, community, Pinterest and SEO. And the reason I'm not only an operator: I trained in consumer neuroscience, because flawless campaigns kept underperforming with nobody able to explain it.
Now it all arrives in the same engagement. I run the delivery, build the systems that keep it running, execute the marketing when you need hands, and tell you when the plan itself is what's failing — before you spend the budget finding out.
Most companies hire a project manager, an ops consultant and a marketer — and still nobody can tell them why it didn't convert. That's The Consumer Autopsy.
16 Years in the Room Where It Happens
I didn't come to marketing through strategy consulting or an MBA programme. I came through the operational trenches — the unglamorous work of actually delivering campaigns.
2010–2014
Phase 1 — The Foundation
Finance Analysis & Customer Service
Learning how businesses actually make and lose money, and what customers do when a process fails them.
2015–2021
Phase 2 — The Infrastructure
IT Project Management (Enterprise Scale) & Digital Marketing
Enterprise delivery discipline: scope, stakeholders, dependencies and systems that had to keep running after handover.
2022–2025
Phase 3 — The Campaigns
Senior Creative Project Manager
International campaigns for PUMA, LG, KitKat, SEAT and Magnum — timelines, budgets, influencer activations, social campaigns and film productions.
2025–
Phase 4 — The Investigation
The Consumer Autopsy — Forensic Marketing Investigation
Delivery, systems and consumer psychology run as one engagement, so the cause gets named rather than the symptom.
The Beliefs That Built This Business
Belief 1
Conversion problems are psychological problems wearing a technical disguise.
Brands spend thousands optimising button colours and testing headlines while the real cause of death — invisible cognitive friction, trust collapse, loss aversion triggers — goes completely unexamined.
Belief 2
Most marketing research tells you what customers say. Consumer neuroscience tells you what they do.
There's a gap between what people report in surveys and what they actually do. The gap is where the money is lost.
Belief 3
Operational experience is not optional for a marketing consultant.
You cannot diagnose a campaign you've never had to deliver.
Belief 4
Honest findings are more valuable than comfortable ones.
I will tell you what's actually killing your conversions — not what's easiest to hear.
Prior investigations — field record
The Work Before The Consumer Autopsy
Before building a forensic investigation consultancy, there were 16 years of campaigns, projects and client relationships. Here's what that actually looked like.
230K+
Peak simultaneous viewers
Competition record
2M+
Impressions generated
Single campaign
55%
Engagement rate
Community activation
48.10%
Newsletter open rate
The Neuro Coven
Every campaign listed represents marketing operations coordination. I managed execution, timelines, teams and deliverables. The results are real. The role is accurately represented.
View Full Case FilesThe Investigator's Dossier
For those who need the complete picture before making a decision.
- University of Oviedo — International Marketing & Foreign Languages (2009–2015). Bachelor of Business Science, specialisation in International Marketing: multivariate analysis for marketing research, advertising and international business strategy. Languages: English, French, German.
- EADE — Esports Business Management (2020–2021).
What to Expect
Three honest statements about how I work — no platitudes, no agency language, no promises I can't keep.
I will tell you what I find — not what you want to hear.
I work remotely, globally, and asynchronously.
I'm building this in public.
Now You Know Who I Am. Let's Find Out If I'm The Right Investigator For You.
Thirty minutes, no pitch and no deck. You tell me what's breaking; I tell you whether it's a delivery problem, a systems problem or a psychology problem.
If it's not something I'm the right person for, I'll say so on the call.