CASE MANAGEMENT
Digital Project Management
Your launch, run like an open case: every task, deadline, and person tracked until it's closed.
Forensic Marketing Investigation
Three types of marketing problems. I solve all three.
THE LAB
Systems + Marketing Operations
Where the messy backend gets rebuilt into clean systems, so your business runs on process instead of memory.
FORENSIC INVESTIGATIONS
Consumer Behaviour
The deep-dive into why customers really behave the way they do, so you stop guessing and start knowing.
CASE MANAGEMENT
Digital Project Management
Per launch · typically 4–8 weeks · one price, agreed up front
Launch Management
Product, course, or content launch, idea to shipped.
Best for: A launch with a fixed public date and too many moving parts.
Outcome: It ships on the date you announced.
Campaign Coordination
Timeline, deliverables, and owners for a single campaign.
Best for: One campaign split across agencies, freelancers and internal teams.
Outcome: One timeline, one named owner per deliverable, no silent dependencies.
Content Ops
Editorial calendar + production workflow.
Best for: Teams publishing regularly but missing slots when things get busy.
Outcome: A calendar that survives a bad month.
Tool Setup
Your project management stack configured to how you actually work.
Best for: You bought Asana, Notion or Monday and nobody adopted it.
Outcome: A stack the team actually opens.
THE LAB
Systems + Marketing Operations
One-off build or monthly retainer · scoped on the call
Process Audit & Redesign
Find the friction, rebuild the workflow.
Best for: Work that takes three times longer than it should and nobody can say why.
Outcome: The bottleneck named, the workflow rebuilt around it.
Campaign Operations
Ongoing campaign setup, execution + optimisation.
Best for: Campaigns running continuously with nobody owning execution.
Outcome: Campaigns that run to a process instead of to your availability.
Martech & CRM Setup
CRM, integrations, tool-stack review.
Best for: A tool stack that grew by accident, one subscription at a time.
Outcome: Systems that talk to each other, and numbers you can trust.
Automation Build
Automated workflows that kill the manual busywork.
Best for: The same manual task, every week, done by a person.
Outcome: The hours back, and the human errors gone with them.
SOPs & Reporting
SOP library + KPI dashboards so the business runs without you.
Best for: A business that stops moving the week you're away.
Outcome: Documented processes and live dashboards — someone else can run it.
FORENSIC INVESTIGATIONS
Consumer Behaviour
Two weeks, fixed scope · you get the findings whether or not you hire me for the fix
See it done →Building a Content Funnel
Conversion Autopsy
Full forensic diagnosis of why customers don't convert.
Best for: Solid traffic, flat conversion, and no explanation anyone believes.
Outcome: Every friction point named and ranked by what it's costing you, with a prioritised fix list.
Psychological Friction Audit
The cognitive and emotional blockers in your funnel.
from €1,200 · one funnel · one week · no retainer
Best for: A funnel that leaks badly at one identifiable step.
Outcome: The cognitive and emotional blockers at that step, and what to change.
Campaign Postmortem
What killed a past campaign, and what to change.
Best for: A campaign that underperformed and a team still arguing about why.
Outcome: A documented cause of death, and the specific changes for next time.
Dark Pattern Investigation
Ethical audit of manipulative UX.
Best for: Brands who want to convert without manipulating — or who inherited patterns they're now uneasy about.
Outcome: An ethical audit with alternatives that still convert.
How I price
Fixed price, agreed before I start. No day rates, no hourly billing, no invoice that arrives bigger than the conversation. What it costs depends on scope, and scope comes out of the call.
If your budget and the work do not meet, I will say so on the call rather than send you a proposal you were never going to sign.
Additional Services
I don't only coordinate the people running the channels — I have run them myself, on my own brands.
- Email Marketing
- Content Strategy
- Social Media Management
- Community Building
- Pinterest & SEO
- Digital Marketing
Built and ran an email programme end to end — welcome sequence, newsletter, campaigns, automations, discount capture
→ Launching a New BrandGrew a channel to ~180K monthly views and a list to 300+ email subscribers, with no paid spend
→ Building a Content FunnelThese come as part of an engagement rather than on their own.
Before you ask
How soon can you start?
Usually within two weeks, depending on what I already have running. Sometimes sooner for a short piece of work. If you have a date that will not move, say so on the call and I will tell you there and then whether I can hold it. I would rather lose the work than take it and miss the date.
How and when do you invoice?
Fixed price, agreed before anything starts — 50% on signature, 50% on delivery. Longer projects run in milestones on the same split, and the first one is small on purpose: you pay for it, I deliver it, and if you would rather not carry on you stop there with the work in your hands and nothing further owed. Retainers are invoiced monthly, in advance. Payment terms are 14 days. I invoice from Spain, in euros, pounds or dollars. EU businesses are billed under reverse charge; outside the EU, no VAT applies.
Where are you, and when are you available?
I am in northern Spain, on Central European Time. That is a full working day of overlap with the UK, Ireland and Europe, and the first half of the day for the US East Coast. I keep late afternoons open for calls with the US, so West Coast mornings work too.
What happens if the scope changes?
It gets logged, with what it costs in days and in money, and you decide whether it goes in. Nothing gets added to the work without you seeing the price of it first, and nothing gets invoiced that you did not approve. Changes are normal. Finding out about them on the invoice is not.
Who actually does the work?
I do. There is no team behind me, no junior doing the delivery and no account manager between us. If you bring in other people — a designer, a developer, an agency — I will coordinate them, but the work you hire me for is done by me.
Not sure which of the three you have? That's the first thing we find out.
Thirty minutes, no pitch and no deck. You tell me what's breaking; I tell you whether it's a delivery problem, a systems problem or a psychology problem — and what I'd do about it.
If it's not something I'm the right person for, I'll say so on the call.