The Consumer Autopsy

The Evidence Locker

Free tools for the three things that break.

Templates, audits and checklists from the systems I run on client work. Each one does something — calculates, scores, or gives you the filled-in version, not the blank one.

Google Sheets · Notion · PDF — all free, all versioned

Things keep slipping

→ Case Management

Coming next

Time of Death

Launch Critical Path Template — reverse-planned from your launch date

Launch dates slip because the plan was built forwards from today instead of backwards from the date.

Everything runs through you

→ The Lab

Google SheetInstant access

The Toxicology Report

Tool & Subscription Spend Audit — find the overlap, kill the leak

You are paying for eleven tools and using four, and nobody owns the stack.

  • One row per subscription: seats bought vs seats actually active
  • Calculated columns — cost per active user, overlap flag, keep / consolidate / kill
  • Summary tab totalling your annual leak
  • The three overlaps almost every stack has

First name + email and the sheet is yours

v1.0 · Sept 2026 · Google Sheet

Notion TemplateInstant access

The Case File

Delivery System — the Notion template every engagement runs on

You cannot picture what 'operations support' actually produces, so you never buy it.

  • Six connected databases — deliverables and scope, work, weekly status, decision log, SOP bank, access and tools register
  • The Brief: the twenty questions to ask before anything gets built, including the three uncomfortable ones
  • Three SOPs written out in full, not blank scaffolding — onboarding a contractor, sending the weekly status, handling a scope change
  • Every field carries a description telling you how to fill it in, plus worked example data you delete when you are ready

First name + email and the template is yours

v1.0 · Sept 2026 · Notion

Good traffic, flat conversions

→ Forensic Investigations

Coming next

Cause of Death

Landing Page Teardown Framework + one full worked example

The page gets traffic and does not convert, so you rewrite the copy — when the problem is the offer, the sequence or the proof.

Used one and want the rest done for you?

Thirty minutes, no pitch. Tell me what's breaking and I'll tell you which of the three it is.