The Consumer Autopsy

The Autopsy Method

The Autopsy Method: Four Stages. No Guesswork.

Every engagement runs through the same four stages, in the same order. It is the only way to tell the difference between what is broken and what is merely visible.

Stage 01: Investigate

Deep forensic analysis of your delivery chain, operational systems, funnel, behavioural data and psychological touchpoints. Nothing is diagnosed at this stage — it is evidence collection across all three services: project delivery, marketing operations and consumer behaviour.

Stage 02: Diagnose

The exact cause of failure is identified, named and located: a delivery problem, a systems problem or a psychological one. Most businesses assume they have one. The diagnosis shows how many they actually have and which one is load-bearing.

Stage 03: Prescribe

A detailed forensic report with specific, prioritised, implementable recommendations — operational fixes, process and CRM fixes, psychological fixes, or all three — each with the reasoning attached so you can challenge it.

Stage 04: Solve

Optional implementation support: the launch run, the systems built, the SOPs and dashboards handed over, and recovery tracked. When the engagement ends, the system stays and your team can run it without me.

Who this process is for

This methodology is designed for:

  • Businesses with a launch that keeps slipping and no clear owner for why
  • Teams whose process lives in one person's head
  • Brands whose campaigns look correct and still underperform
  • Founders who cannot step out of delivery without it stopping
  • Marketing teams that have optimised the funnel and run out of explanations

This is not for:

  • Anyone looking for a media buyer or a paid ads manager
  • Businesses that want the report but not the operational change
  • Teams that need a pair of hands rather than a diagnosis
  • Projects where the decision has already been made and needs validating

If that sounds like the process you need, open a case.

Thirty minutes, no pitch and no deck. You tell me what's breaking; I tell you whether it's a delivery problem, a systems problem or a psychology problem — and what I'd do about it.

If it's not something I'm the right person for, I'll say so on the call.