The Consumer Autopsy

The Consumer Autopsy

Digital Project Management ▪ Systems + Marketing Operations ▪ Consumer Behaviour

16+

Years Customer Experience

8+

Years International Projects

10+

Global brands coordinated

EN · ES · FR

Europe, US & APAC

  • CASE MANAGEMENT — DELIVERY TIMELINE UNDER EXAMINATION ·
  • THE LAB — OPERATIONAL BREAKDOWN DETECTED ·
  • FORENSIC INVESTIGATIONS — PSYCHOLOGICAL FRICTION IDENTIFIED ·
  • CASE MANAGEMENT — MISSED DEADLINE, CAUSE OF DEATH PENDING ·
  • THE LAB — MANUAL PROCESS FLAGGED FOR AUTOPSY ·
  • FORENSIC INVESTIGATIONS — CONVERSION AUTOPSY IN PROGRESS ·
  • CASE MANAGEMENT — DELIVERY TIMELINE UNDER EXAMINATION ·
  • THE LAB — OPERATIONAL BREAKDOWN DETECTED ·
  • FORENSIC INVESTIGATIONS — PSYCHOLOGICAL FRICTION IDENTIFIED ·
  • CASE MANAGEMENT — MISSED DEADLINE, CAUSE OF DEATH PENDING ·
  • THE LAB — MANUAL PROCESS FLAGGED FOR AUTOPSY ·
  • FORENSIC INVESTIGATIONS — CONVERSION AUTOPSY IN PROGRESS ·
Noelia Remis, lead investigator and founder of The Consumer Autopsy

Lead Investigator

Noelia Remis

Most project managers ship what you asked for. I tell you when what you asked for is the problem.

8 years running international campaigns end to end for PUMA, KitKat, SEAT, Sanofi and Société Générale — timelines, budgets, vendors, remote teams across Europe, US and APAC.

Delivery is the day job. The other half is the backend that keeps it repeatable: process audits, CRM and automation, SOPs, reporting dashboards. When I leave, the system stays.

I've run the marketing itself too — email, content, social, Pinterest and SEO — including my own brand, The Neuro Coven, built from zero with no paid ads to 180K Pinterest views and a 48% open rate.

And I trained in Consumer Neuroscience at Copenhagen Business School, because I was tired of watching flawless campaigns underperform with nobody able to explain it.

Most companies hire a project manager, an ops consultant and a marketer — and still nobody can tell them why it didn't convert.

That's The Consumer Autopsy.

  • Consumer Neuroscience — CBS
  • Market Research — IE Business School
  • Google UX Design & Data Analytics
Read My Full Story

Field record — prior investigations

The Evidence

10+ campaigns for global brands across Europe, US and APAC, delivered as Creative Project Manager. Live broadcasts, on-site activations, multi-country rollouts, agency and rights-holder stakeholders on every one.

This is work where the date doesn't move and there is no second take. The numbers below are what that delivery produced.

230K+

Simultaneous viewers

KitKat LFL Esports

2M+

Total impressions

Single campaign

55%

Engagement rate

KitKat x Streamer Break

8

Full branded gaming spaces

LG

Three Services. One Forensic Approach.

Case management service — a launch tracked like an open investigation

Case Management

Digital Project Management

Your launch, run like an open case: every task, deadline, and person tracked until it's closed.

The Lab service — marketing operations and systems rebuilt into clean process

The Lab

Systems + Marketing Operations

Where the messy backend gets rebuilt into clean systems, so your business runs on process instead of memory.

Forensic investigations service — consumer behaviour research and analysis

Forensic Investigations

Consumer Behaviour

The deep-dive into why customers really behave the way they do, so you stop guessing and start knowing.

Explore Services
  • PUMA ·
  • LG ·
  • KITKAT ·
  • MAGNUM ·
  • SANTANDER ·
  • KIA ·
  • FOOT LOCKER ·
  • SEAT ·
  • GARNIER ·
  • GEN.G ·
  • NORAUTO ·
  • MOUV' ·
  • DEL ARTE ·
  • SOCIÉTÉ GÉNÉRALE ·
  • SANOFI ·
  • PUMA ·
  • LG ·
  • KITKAT ·
  • MAGNUM ·
  • SANTANDER ·
  • KIA ·
  • FOOT LOCKER ·
  • SEAT ·
  • GARNIER ·
  • GEN.G ·
  • NORAUTO ·
  • MOUV' ·
  • DEL ARTE ·
  • SOCIÉTÉ GÉNÉRALE ·
  • SANOFI ·

Something isn't shipping, isn't converting or won't run without you. Let's find out which.

Thirty minutes, no pitch and no deck. You tell me what's breaking; I tell you whether it's a delivery problem, a systems problem or a psychology problem — and what I'd do about it.

If it's not something I'm the right person for, I'll say so on the call.