THE CONSUMER AUTOPSY

Digital Project Management ▪ Systems + Marketing Operations ▪ Consumer Behaviour

THE CONSUMER AUTOPSY

Digital Project Management ▪ Systems + Marketing Operations ▪ Consumer Behaviour

LEAD INVESTIGATOR

Noelia Remis

Most project managers ship what you asked for. I tell you when what you asked for is the problem.

8 years running international campaigns end to end for PUMA, KitKat, SEAT, Sanofi and Société Générale — timelines, budgets, vendors, remote teams across Europe, US and APAC.

Delivery is the day job. The other half is the backend that keeps it repeatable: process audits, CRM and automation, SOPs, reporting dashboards. When I leave, the system stays.

I've run the marketing itself too — email, content, social, Pinterest and SEO — including my own brand, The Neuro Coven, built from zero with no paid ads to 180K Pinterest views and a 48% open rate.

And I trained in Consumer Neuroscience at Copenhagen Business School, because I was tired of watching flawless campaigns underperform with nobody able to explain it.

Most companies hire a project manager, an ops consultant and a marketer — and still nobody can tell them why it didn't convert.

That's The Consumer Autopsy.

Consumer Neuroscience — CBS

Market Research — IE Business School

Google UX Design & Data Analytics

Read My Full Story

LEAD INVESTIGATOR:

Noelia Remis

16+ Years Experience

Europe & APAC Campaigns

Neuroscience Trained

FIELD RECORD — PRIOR INVESTIGATIONS

The Evidence

10+ campaigns for global brands across Europe, US and APAC, delivered as Creative Project Manager. Live broadcasts, on-site activations, multi-country rollouts, agency and rights-holder stakeholders on every one.

This is work where the date doesn't move and there is no second take. The numbers below are what that delivery produced.

230K+

Simultaneous viewers

KitKat LFL Esports

2M+

Total impressions

Single campaign

55%

Engagement rate

KitKat x Streamer Break

8

Full branded gaming spaces

LG

FORENSIC MARKETING INVESTIGATION

I find out why your marketing isn't converting and fix the operations that let it happen.

Consumer psychology and marketing operations, diagnosed together. For founders and marketing leads whose campaigns look right on paper and quietly underperform in reality.

16 years in customer experience · Consumer Neuroscience, Copenhagen Business School · Worked on campaigns for PUMA · KitKat · SEAT · Santander · Magnum

Book a 30-minute call

Or take the free 5-minute diagnostic

FORENSIC MARKETING INVESTIGATION

I find out why your marketing isn't converting and fix the operations that let it happen.

Consumer psychology and marketing operations, diagnosed together. For founders and marketing leads whose campaigns look right on paper and quietly underperform in reality.

16 years in customer experience · Consumer Neuroscience, Copenhagen Business School · Worked on campaigns for PUMA · KitKat · SEAT · Santander · Magnum

Book a 30-minute call

Or take the free 5-minute diagnostic

THE FORENSIC TOOLKIT

Every Investigation Requires The Right Tools.
Choose What You Need.

THE DETECTIVE BEHIND THE AUTOPSY

I'm Noelia Remis. I've worked with global brands like PUMA, LG, KitKat, Société Générale and Magnum—managing marketing projects and customer experience operations for 16+ years across Europe and APAC. I've seen hundreds of campaigns from the execution side. I know what it takes to deliver results at scale.

That operational experience is rare in psychology consulting. Most behavioural consultants understand theory but haven't managed campaigns. I've done both and I went back to study the science: Consumer Neuroscience at Copenhagen Business School, Market Research & Consumer Behavior at IE Business School, plus Google UX Design and Data Analytics certifications.

Based in Gijón, Spain, I work with brands worldwide. Fluent in Spanish, French and English—with 8+ years managing remote teams across time zones. I understand how regional buying behaviours, cultural nuances and language differences impact conversion rates.

Read My Full Story

LEAD INVESTIGATOR:

Noelia Remis

16+ Years Experience

Europe & APAC Campaigns

Neuroscience Trained

Your Marketing Campaigns Keep Dying...

I Perform the Autopsy to Find Out Why.

THE CAUSE OF DEATH

The Brief Was Perfect.
The Execution Was Solid.

So Why Aren't They Converting?

You're not dealing with a creative problem. You're not dealing with a traffic problem. You're dealing with a psychology problem — and most agencies aren't trained to find it.

Three Services.
One Forensic Approach.

CASE MANAGEMENT

Digital Project Management

Your launch, run like an open case: every task, deadline, and person tracked until it's closed.

THE
LAB

Systems + Marketing Operations

Where the messy backend gets rebuilt into clean systems, so your business runs on process instead of memory.

fORENSIC INVESTIGATIONS

Consumer Behaviour

The deep-dive into why customers really behave the way they do, so you stop guessing and start knowing.

Explore Services

CASE MANAGEMENT

Digital Project Management

Your launch, run like an open case: every task, deadline, and person tracked until it's closed.

THE LAB

Systems + Marketing Operations

Where the messy backend gets rebuilt into clean systems, so your business runs on process instead of memory.

FORENSIC INVESTIGATIONS

Consumer Behaviour

The deep-dive into why customers really behave the way they do, so you stop guessing and start knowing.

Explore Services

KitKat | LFL Esports

KitKat cemented its "Have a Break" identity in French esports through large-scale activations at the Ligue Française de League of Legends — featuring immersive Break Zones, cosplay-led sampling, BTS video series, and influencer integrations with Webedia, Riot Games, and OTP casters. The multi-year campaign generated 84M+ total impressions, €2.6M earned media value, and 97% fan appreciation for branded content.

Event Activation & Experience Design || Creative Project Management || Content Strategy & Script Supervision || Influencer & Streamer Collaboration || Broadcast Integration || Social Media Campaign Planning || Gamification & Reward Mechanics || Stakeholder Management || On-site Production Coordination

- Total impressions: 84M+
- Earned media value: €2.6M
- CPM: €0.43
- Ad recall: 65%+
- Brand awareness: 66% unaided
- BTS appreciation: 97%
- On-site spectators: 6,000

Seat x MAD Lions

SEAT partnered with MAD Lions to build authentic brand presence in esports through two activations in Barcelona: premium fan experiences including meet & greets and an esports masterclass at Casa SEAT, and The Lions Games — a full-day branded tournament where influencers competed in esports-inspired challenges built around SEAT car features. Combined, the campaign generated 63M social media impressions, 220K average viewers per minute, and a 275% ROI.

Campaign Coordination || Event Logistics || Brand Experience Design || Creative Event Concepting || Influencer & Talent Collaboration || Branded Content Integration || Content Planning & Storytelling

Project 1 - SEAT x MAD Lions Fan Experiences:
- Social media impressions: 63M
- Average viewers per minute: 220K
- ROI: 275%

Kia | League of Legends Series

Kia powered the LEC Community Tournament, a grassroots League of Legends competition engaging esports fans across multiple European countries. Featuring LEC casters like Caedrel and Drakos, live finals at the LEC Studios in Berlin, and a full tournament journey from qualifiers to grand finals — the event attracted 460 participants and peaked at 10K concurrent Twitch viewers, positioning Kia as a genuine supporter of European esports talent.

Tournament Planning || Grassroots Engagement || Fan-Centric Marketing || Talent & Influencer Management || Event Promotion || Esports Strategy || Cross-Brand Collaboration || International Event Coordination || Content Marketing

- Unique Twitch viewers: 84K
- Average Twitch viewers: 7K
- Peak Twitch viewers: 10K
- Tournament participants: 460
- Influencers + ambassadors: 6

KitKat® x Popcorn Tour

KitKat brought its iconic "Have a Break" identity to the Popcorn Tour, a major French pop culture and entertainment event connecting the brand with a young, digital-native audience. Through interactive on-site installations, influencer collaborations, and multi-platform amplification — the activation generated 2.63M views across Twitch and YouTube and 5.6M impressions on social media, cementing KitKat's cultural relevance in the gaming and streaming community.

Campaign Strategy || Influencer Marketing || Brand Activation || Event Planning || Content Creation || Twitch Community Engagement || Social Media Promotion || Audience Interaction || Sponsorship Management || Digital Marketing || Gamification

- Total views (Twitch + YouTube): 2.63M
- Social impressions (X, Instagram, TikTok): 5.6M
- Peak CCV: 64K
- Average CCV: 55K

LG | Let's Play Event

LG Electronics hosted the "Life’s Good, Let’s Play" event in Paris, celebrating Korean culture and esports. The event featured gaming with LG UltraGear monitors, influencer-led content & cultural activities, attracting significant attention and reinforcing LG's brand presence in the gaming community.

Event management || Brand activation || Partnership development || Campaign strategy || Influencer marketing || Digital advertising (DOOH) || Esports marketing Cross-cultural collaboration || Audience engagement strategies || Media planning

Magnum | Pleasure Treasure Hunt

Magnum's "Pleasure Treasure Hunt" was a live Twitch activation introducing the iconic ice cream brand to the Dutch gaming community. Through influencer-led streams, interactive challenges, and gamified reward mechanics, the campaign positioned Magnum as a fun, non-endemic gaming snack — reaching 47K unique viewers and generating 856K minutes watched.

Campaign Development || Influencer Marketing || Brand Activation || Interactive Engagement || Community Building || Content Creation || Event Coordination || Partnership Development || Twitch Marketing || Gamification

- Unique viewers: 47K
- Minutes watched: 856K
- Chat messages: 85K
- Influencers partnered: 6

Foot Locker x Puma x Gen.G

PUMA and Gen.G partnered with Foot Locker to launch an interactive in-store activation in Seoul, Korea, tapping into local photo booth culture and card collecting trends. The campaign created an immersive fan experience connecting gaming, basketball, and Korean street culture — driving 5,000+ store visitors and 70K+ views on social media.

Strategic Planning || Brand Partnership Management || Campaign Activation || Event Coordination || Cross-Cultural Communication || Esports Marketing || Influencer Collaboration || Community Engagement || Social Media Promotion || Budget Management

- Total store visitors: 5,000+
- Collectibles distributed: 300+
- Twitter total views: 70K+

Norauto

Norauto connected with younger, digital-native audiences through "Desafío Segunda Mano" — a multi-platform Twitch, YouTube, TikTok, and Instagram campaign making second-hand car buying entertaining and relevant. Featuring influencer Guanyar across live IRL streams at a Norauto workshop, social content, and interactive giveaways, the campaign generated 163K YouTube views, 333K TikTok views, and over 700K combined organic impressions.

Campaign Management || Influencer Marketing || Live Streaming Coordination (IRL) || Content Strategy || Audience Engagement || Partnership Collaboration || Digital Marketing || Event Coordination

- Combined organic reach: 700K+
- YouTube views: 163K
- YouTube impressions: 2.5M
- YouTube watch hours: 36.4K
- TikTok views: 333K
- TikTok likes: 16K
- Instagram Stories impressions: 132K
- Instagram Story link clicks: 2,000+
- Instagram post likes: 10K+
- Instagram comments: 1,399
- Twitch IRL stream views: 44K+
- Twitch IRL unique viewers: 23K
- Twitch IRL peak CCV: 4.2K

Santander x LEC

Santander integrated into the League of Legends esports ecosystem through the Dream Bot — a real-time Twitch and Discord activation triggered by live in-game moments during the LEC Summer Split and Finals. Featuring promotional content with LEC host Sjokz and instant prize rewards for viewers, the bot registered across 150 Discord servers, distributed 3,506 in-game reward codes, and generated 8,821 community reactions.

Campaign Coordination || Community Building || Technical Integration || Talent & Influencer Collaboration || Content Creation || Community Engagement || Timeline & Milestone Management || Problem-Solving Under Live Conditions

- Discord servers registered: 150
- Unique active participants: 201
- Bot messages sent: 169
- Community reactions: 8,821
- In-game codes distributed: 3,506

KitKat® x Streamer Break

KitKat's "Streamer Break" campaign focuses on encouraging Twitch streamers to take a break, aligning with the brand’s "Have a break" motto. The initiative provides streamers and viewers with interactive moments,
giveaways and fun, helping to foster engagement and brand visibility within the gaming community.

Campaign Strategy || Influencer Marketing || Twitch Community Engagement || Content Creation || Gamification || Audience Interaction || Social Media Promotion || Brand Activation || Event Planning || Sponsorship Management || Digital Marketing

The Neuro Coven | Solo Founder Case Study

The Neuro Coven is a solo-built digital brand serving neurodivergent and highly sensitive communities. Launched from scratch with zero paid ads, the project reached 200K monthly Pinterest views, maintains 50% newsletter open rates, and generates consistent passive revenue — demonstrating end-to-end digital strategy, content marketing, SEO, and email automation in practice.

Digital Strategy & Brand Positioning || Pinterest SEO || Content Marketing || Email Marketing & Automation || Digital Product Design || Funnel Creation || Affiliate Marketing || Community Building

PINTEREST:
- Impressions: ~125,700/month (1.32M Impressions in 10 months)
- Engagements: ~7,058/month
- Outbound clicks: ~403/month
- Saves: ~2,685/month (28.2K saves in 10 months)
- Total audience: ~69,166/month
- Engaged audience: ~4,476/month

WEBSITE:
- Views: ~721/month ( 7,578 in 10 months)
- Visitors: ~395/month (4,148 in 10 months)

NEWSLETTER:
- Subscibers: 250+
- Average Open Rate: ~46% (industry average: 21%)

PUMA · LG · KITKAT · MAGNUM · SANTANDER · KIA · FOOT LOCKER · SEAT · GARNIER · GEN.G · NORAUTO · MOUV' · DEL ARTE · SOCIÉTÉ GÉNÉRALE · SANOFI ·

View Full Case Files

KitKat | LFL Esports

KitKat cemented its "Have a Break" identity in French esports through large-scale activations at the Ligue Française de League of Legends — featuring immersive Break Zones, cosplay-led sampling, BTS video series, and influencer integrations with Webedia, Riot Games, and OTP casters. The multi-year campaign generated 84M+ total impressions, €2.6M earned media value, and 97% fan appreciation for branded content.

Event Activation & Experience Design || Creative Project Management || Content Strategy & Script Supervision || Influencer & Streamer Collaboration || Broadcast Integration || Social Media Campaign Planning || Gamification & Reward Mechanics || Stakeholder Management || On-site Production Coordination

- Total impressions: 84M+
- Earned media value: €2.6M
- CPM: €0.43
- Ad recall: 65%+
- Brand awareness: 66% unaided
- BTS appreciation: 97%
- On-site spectators: 6,000

Seat x MAD Lions

SEAT partnered with MAD Lions to build authentic brand presence in esports through two activations in Barcelona: premium fan experiences including meet & greets and an esports masterclass at Casa SEAT, and The Lions Games — a full-day branded tournament where influencers competed in esports-inspired challenges built around SEAT car features. Combined, the campaign generated 63M social media impressions, 220K average viewers per minute, and a 275% ROI.

Campaign Coordination || Event Logistics || Brand Experience Design || Creative Event Concepting || Influencer & Talent Collaboration || Branded Content Integration || Content Planning & Storytelling

Project 1 - SEAT x MAD Lions Fan Experiences:
- Social media impressions: 63M
- Average viewers per minute: 220K
- ROI: 275%

Kia | League of Legends Series

Kia powered the LEC Community Tournament, a grassroots League of Legends competition engaging esports fans across multiple European countries. Featuring LEC casters like Caedrel and Drakos, live finals at the LEC Studios in Berlin, and a full tournament journey from qualifiers to grand finals — the event attracted 460 participants and peaked at 10K concurrent Twitch viewers, positioning Kia as a genuine supporter of European esports talent.

Tournament Planning || Grassroots Engagement || Fan-Centric Marketing || Talent & Influencer Management || Event Promotion || Esports Strategy || Cross-Brand Collaboration || International Event Coordination || Content Marketing

- Unique Twitch viewers: 84K
- Average Twitch viewers: 7K
- Peak Twitch viewers: 10K
- Tournament participants: 460
- Influencers + ambassadors: 6

KitKat® x Popcorn Tour

KitKat brought its iconic "Have a Break" identity to the Popcorn Tour, a major French pop culture and entertainment event connecting the brand with a young, digital-native audience. Through interactive on-site installations, influencer collaborations, and multi-platform amplification — the activation generated 2.63M views across Twitch and YouTube and 5.6M impressions on social media, cementing KitKat's cultural relevance in the gaming and streaming community.

Campaign Strategy || Influencer Marketing || Brand Activation || Event Planning || Content Creation || Twitch Community Engagement || Social Media Promotion || Audience Interaction || Sponsorship Management || Digital Marketing || Gamification

- Total views (Twitch + YouTube): 2.63M
- Social impressions (X, Instagram, TikTok): 5.6M
- Peak CCV: 64K
- Average CCV: 55K

LG | Let's Play Event

LG Electronics hosted the "Life’s Good, Let’s Play" event in Paris, celebrating Korean culture and esports. The event featured gaming with LG UltraGear monitors, influencer-led content & cultural activities, attracting significant attention and reinforcing LG's brand presence in the gaming community.

Event management || Brand activation || Partnership development || Campaign strategy || Influencer marketing || Digital advertising (DOOH) || Esports marketing Cross-cultural collaboration || Audience engagement strategies || Media planning

Magnum | Pleasure Treasure Hunt

Magnum's "Pleasure Treasure Hunt" was a live Twitch activation introducing the iconic ice cream brand to the Dutch gaming community. Through influencer-led streams, interactive challenges, and gamified reward mechanics, the campaign positioned Magnum as a fun, non-endemic gaming snack — reaching 47K unique viewers and generating 856K minutes watched.

Campaign Development || Influencer Marketing || Brand Activation || Interactive Engagement || Community Building || Content Creation || Event Coordination || Partnership Development || Twitch Marketing || Gamification

- Unique viewers: 47K
- Minutes watched: 856K
- Chat messages: 85K
- Influencers partnered: 6

Foot Locker x Puma x Gen.G

PUMA and Gen.G partnered with Foot Locker to launch an interactive in-store activation in Seoul, Korea, tapping into local photo booth culture and card collecting trends. The campaign created an immersive fan experience connecting gaming, basketball, and Korean street culture — driving 5,000+ store visitors and 70K+ views on social media.

Strategic Planning || Brand Partnership Management || Campaign Activation || Event Coordination || Cross-Cultural Communication || Esports Marketing || Influencer Collaboration || Community Engagement || Social Media Promotion || Budget Management

- Total store visitors: 5,000+
- Collectibles distributed: 300+
- Twitter total views: 70K+

Norauto

Norauto connected with younger, digital-native audiences through "Desafío Segunda Mano" — a multi-platform Twitch, YouTube, TikTok, and Instagram campaign making second-hand car buying entertaining and relevant. Featuring influencer Guanyar across live IRL streams at a Norauto workshop, social content, and interactive giveaways, the campaign generated 163K YouTube views, 333K TikTok views, and over 700K combined organic impressions.

Campaign Management || Influencer Marketing || Live Streaming Coordination (IRL) || Content Strategy || Audience Engagement || Partnership Collaboration || Digital Marketing || Event Coordination

- Combined organic reach: 700K+
- YouTube views: 163K
- YouTube impressions: 2.5M
- YouTube watch hours: 36.4K
- TikTok views: 333K
- TikTok likes: 16K
- Instagram Stories impressions: 132K
- Instagram Story link clicks: 2,000+
- Instagram post likes: 10K+
- Instagram comments: 1,399
- Twitch IRL stream views: 44K+
- Twitch IRL unique viewers: 23K
- Twitch IRL peak CCV: 4.2K

Santander x LEC

Santander integrated into the League of Legends esports ecosystem through the Dream Bot — a real-time Twitch and Discord activation triggered by live in-game moments during the LEC Summer Split and Finals. Featuring promotional content with LEC host Sjokz and instant prize rewards for viewers, the bot registered across 150 Discord servers, distributed 3,506 in-game reward codes, and generated 8,821 community reactions.

Campaign Coordination || Community Building || Technical Integration || Talent & Influencer Collaboration || Content Creation || Community Engagement || Timeline & Milestone Management || Problem-Solving Under Live Conditions

- Discord servers registered: 150
- Unique active participants: 201
- Bot messages sent: 169
- Community reactions: 8,821
- In-game codes distributed: 3,506

KitKat® x Streamer Break

KitKat's "Streamer Break" campaign focuses on encouraging Twitch streamers to take a break, aligning with the brand’s "Have a break" motto. The initiative provides streamers and viewers with interactive moments,
giveaways and fun, helping to foster engagement and brand visibility within the gaming community.

Campaign Strategy || Influencer Marketing || Twitch Community Engagement || Content Creation || Gamification || Audience Interaction || Social Media Promotion || Brand Activation || Event Planning || Sponsorship Management || Digital Marketing

The Neuro Coven | Solo Founder Case Study

The Neuro Coven is a solo-built digital brand serving neurodivergent and highly sensitive communities. Launched from scratch with zero paid ads, the project reached 200K monthly Pinterest views, maintains 50% newsletter open rates, and generates consistent passive revenue — demonstrating end-to-end digital strategy, content marketing, SEO, and email automation in practice.

Digital Strategy & Brand Positioning || Pinterest SEO || Content Marketing || Email Marketing & Automation || Digital Product Design || Funnel Creation || Affiliate Marketing || Community Building

PINTEREST:
- Impressions: ~125,700/month (1.32M Impressions in 10 months)
- Engagements: ~7,058/month
- Outbound clicks: ~403/month
- Saves: ~2,685/month (28.2K saves in 10 months)
- Total audience: ~69,166/month
- Engaged audience: ~4,476/month

WEBSITE:
- Views: ~721/month ( 7,578 in 10 months)
- Visitors: ~395/month (4,148 in 10 months)

NEWSLETTER:
- Subscibers: 250+
- Average Open Rate: ~46% (industry average: 21%)

LEAD INVESTIGATOR

Noelia Remis

Most project managers ship what you asked for. I tell you when what you asked for is the problem.

8 years running international campaigns end to end for PUMA, KitKat, SEAT, Sanofi and Société Générale — timelines, budgets, vendors, remote teams across Europe, US and APAC.

Delivery is the day job. The other half is the backend that keeps it repeatable: process audits, CRM and automation, SOPs, reporting dashboards. When I leave, the system stays.

I've run the marketing itself too — email, content, social, Pinterest and SEO — including my own brand, The Neuro Coven, built from zero with no paid ads to 180K Pinterest views and a 48% open rate.

And I trained in Consumer Neuroscience at Copenhagen Business School, because I was tired of watching flawless campaigns underperform with nobody able to explain it.

Most companies hire a project manager, an ops consultant and a marketer — and still nobody can tell them why it didn't convert.
That's The Consumer Autopsy.

Consumer Neuroscience — CBS

Market Research — IE Business School

Google UX Design & Data Analytics

Read My Full Story

Something isn't shipping, isn't converting or won't run without you. Let's find out which.

Let's start with a free 30-minute Conversion Audit. No sales pitch. Just honest insights.

Book a 30-minute call

Thirty minutes, no pitch and no deck. You tell me what's breaking; I tell you whether it's a delivery problem, a systems problem, or a psychology problem — and what I'd do about it.

If it's not something I'm the right person for, I'll say so on the call.isn't shipping, isn't converting or won't run without you. Let's find out which.

Not ready to talk? Take the free 5-minute diagnostic

Portfolio Summary