
Case Management
Digital Project Management
Your launch, run like an open case: every task, deadline, and person tracked until it's closed.
Digital Project Management ▪ Systems + Marketing Operations ▪ Consumer Behaviour
16+
Years Customer Experience
8+
Years International Projects
10+
Global brands coordinated
EN · ES · FR
Europe, US & APAC

Lead Investigator
Most project managers ship what you asked for. I tell you when what you asked for is the problem.
8 years running international campaigns end to end for PUMA, KitKat, SEAT, Sanofi and Société Générale — timelines, budgets, vendors, remote teams across Europe, US and APAC.
Delivery is the day job. The other half is the backend that keeps it repeatable: process audits, CRM and automation, SOPs, reporting dashboards. When I leave, the system stays.
I've run the marketing itself too — email, content, social, Pinterest and SEO — including my own brand, The Neuro Coven, built from zero with no paid ads to 180K Pinterest views and a 48% open rate.
And I trained in Consumer Neuroscience at Copenhagen Business School, because I was tired of watching flawless campaigns underperform with nobody able to explain it.
Most companies hire a project manager, an ops consultant and a marketer — and still nobody can tell them why it didn't convert.
That's The Consumer Autopsy.
Field record — prior investigations
10+ campaigns for global brands across Europe, US and APAC, delivered as Creative Project Manager. Live broadcasts, on-site activations, multi-country rollouts, agency and rights-holder stakeholders on every one.
This is work where the date doesn't move and there is no second take. The numbers below are what that delivery produced.
230K+
Simultaneous viewers
KitKat LFL Esports
2M+
Total impressions
Single campaign
55%
Engagement rate
KitKat x Streamer Break
8
Full branded gaming spaces
LG

Case Management
Your launch, run like an open case: every task, deadline, and person tracked until it's closed.

The Lab
Where the messy backend gets rebuilt into clean systems, so your business runs on process instead of memory.

Forensic Investigations
The deep-dive into why customers really behave the way they do, so you stop guessing and start knowing.
Campaigns, broadcasts and activations where the date is already public
Zero missed deadlines across two years of activations
Assembling and running a crew for around five live events a year
A recurring bench rather than a scramble before every event
The Notion system every engagement runs on
Six connected databases, three SOPs written out in full
Thirty minutes, no pitch and no deck. You tell me what's breaking; I tell you whether it's a delivery problem, a systems problem or a psychology problem — and what I'd do about it.
If it's not something I'm the right person for, I'll say so on the call.