FORENSIC MARKETING INVESTIGATION
The campaign cost €500K to build.
It's costing more to fail.
I do the autopsy.
Why didn't it convert? Psychological friction nobody could name.
Why didn't it ship on time? Operational breakdowns nobody could trace.
Two different questions. I investigate both.
16+ years in customer experience. 8+ years coordinating international campaigns.
Trained in Consumer Neuroscience AND Marketing Operations.
FORENSIC MARKETING INVESTIGATION
The campaign cost €500K to build.
It's costing more to fail.
I do the autopsy.
Why didn't it convert? Psychological friction nobody could name.
Why didn't it ship on time? Operational breakdowns nobody could trace.
Two different questions. I investigate both.
16+ years in customer experience. 8+ years coordinating international campaigns.
Trained in Consumer Neuroscience AND Marketing Operations.
FORENSIC MARKETING INVESTIGATION
The campaign cost €500K to build.
It's costing more to fail.
I do the autopsy.
Why didn't it convert? Psychological friction nobody could name.
Why didn't it ship on time? Operational breakdowns nobody could trace.
Two different questions. I investigate both.
16+ years in customer experience. 8+ years coordinating international campaigns.
Trained in Consumer Neuroscience AND Marketing Operations.
THE FORENSIC TOOLKIT
Every Investigation Requires The Right Tools.
Choose What You Need.
THE DETECTIVE BEHIND THE AUTOPSY
I'm Noelia Remis. I've worked with global brands like PUMA, LG, KitKat, Société Générale and Magnum—managing marketing projects and customer experience operations for 16+ years across Europe and APAC. I've seen hundreds of campaigns from the execution side. I know what it takes to deliver results at scale.
That operational experience is rare in psychology consulting. Most behavioural consultants understand theory but haven't managed campaigns. I've done both and I went back to study the science: Consumer Neuroscience at Copenhagen Business School, Market Research & Consumer Behavior at IE Business School, plus Google UX Design and Data Analytics certifications.
Based in Gijón, Spain, I work with brands worldwide. Fluent in Spanish, French and English—with 8+ years managing remote teams across time zones. I understand how regional buying behaviours, cultural nuances and language differences impact conversion rates.
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LEAD INVESTIGATOR:
Noelia Remis
16+ Years Experience
Europe & APAC Campaigns
Neuroscience Trained
Your Marketing Campaigns Keep Dying...
I Perform the Autopsy to Find Out Why.
THE CAUSE OF DEATH
The Brief Was Perfect.
The Execution Was Solid.
So Why Aren't They Converting?
You're not dealing with a creative problem. You're not dealing with a traffic problem. You're dealing with a psychology problem — and most agencies aren't trained to find it.
Your Marketing Team Can't Explain Why It's Not Working.
And the standard fixes have stopped fixing it.
The Testing Trap
"We've tested everything — headlines, images, CTAs. Conversions stayed flat."
"Our campaigns look perfect on paper. Execution is chaos. Deadlines slip. Stakeholders misalign."
The Coordination Collapse
"We have the data. We see the drop-off. Nobody knows why it's happening."
The Data Dead End
CAUSE OF DEATH:
Your campaigns are dying from two invisible problems —
Psychological friction killing conversions.
Operational breakdowns killing delivery.
Most consultants treat one. I diagnose both.
CAUSE OF DEATH:
Your campaigns are dying from two invisible problems —
Psychological friction killing conversions.
Operational breakdowns killing delivery.
Most consultants treat one. I diagnose both.
Three Services.
One Forensic Approach.
FORENSIC
INVESTIGATIONS
Diagnosing why customers don't convert and prescribing the fix
THE
MORGUE
Running the operations that turn strategy into shipped campaigns
SPECIALISED
SERVICES
Targeted interventions for specific growth challenges
FORENSIC
INVESTIGATIONS
Diagnosing why customers don't convert and prescribing the fix
THE
MORGUE
Running the operations that turn strategy into shipped campaigns
SPECIALISED
SERVICES
Targeted interventions for specific growth challenges
FIELD RECORD — PRIOR INVESTIGATIONS
The Evidence
16+ years running international marketing operations across consumer brands, regulated industries, gaming, and digital platforms. Below are the campaigns I coordinated at scale and the operational outcomes that came out of them.
The investigative method applies across any industry where psychology and operations both matter.
€2.6M
Earned media value
KitKat LFL Esports
84M+
Total impressions
Single campaign
275%
ROI
SEAT x MAD Lions
84K
Unique Twitch viewers
Kia x LoL Series
LEAD INVESTIGATOR
Noelia Remis
Most Consultants Know Either Psychology or Operations. Rarely Both.
For 8+ years, I coordinated international campaigns for PUMA, KitKat, SEAT, Magnum and Kia across Europe and APAC. I delivered them at scale and watched some die despite perfect execution, killed by invisible psychological friction nobody could name.
So I trained in Consumer Neuroscience at Copenhagen Business School and Market Research at IE Business School. Now I do both: I run the operations that ship campaigns, and I investigate the psychology of why some still fail to convert.
That's The Consumer Autopsy.
16+ Years Customer Experience
Consumer Neuroscience — CBS
Market Research — IE Business School
Google UX Design & Data Analytics
_edited.jpg)
LEAD INVESTIGATOR
Noelia Remis
Most Consultants Know Either Psychology or Operations. Rarely Both.
For 8+ years, I coordinated international campaigns for PUMA, KitKat, SEAT, Magnum and Kia across Europe and APAC. I delivered them at scale and watched some die despite perfect execution, killed by invisible psychological friction nobody could name.
So I trained in Consumer Neuroscience at Copenhagen Business School and Market Research at IE Business School. Now I do both: I run the operations that ship campaigns, and I investigate the psychology of why some still fail to convert.
That's The Consumer Autopsy.
16+ Years Customer Experience
Consumer Neuroscience — CBS
Market Research — IE Business School
Google UX Design & Data Analytics
LEAD INVESTIGATOR:
Noelia Remis
16+ Years Experience
Europe & APAC Campaigns
Neuroscience Trained
LEAD INVESTIGATOR
Noelia Remis
Most Consultants Know Either Psychology or Operations. Rarely Both.
For four years, I coordinated campaigns for PUMA, KitKat, SEAT, Magnum, and Kia across Europe and APAC. I saw campaigns die despite perfect execution—killed by invisible psychological friction nobody could explain.
So I trained in Consumer Neuroscience and Market Research. Now I solve two problems most consultants can't: why customers don't convert (psychology) and why campaigns don't deliver (operations). That's The Consumer Autopsy.
16+ Years Customer Experience
Consumer Neuroscience — CBS
Market Research — IE Business School
Google UX Design & Data Analytics
LEAD INVESTIGATOR
Noelia Remis
Consumer Behaviour Consultant. Former Senior Creative Project Manager. Forensic Investigator of Dead Campaigns.
I spent years managing campaign execution for global brands before asking the question nobody else was asking: why do perfectly executed campaigns still fail to convert? The answer was always psychological. The friction was always invisible. The fix was always specific. That's why I built The Consumer Autopsy.
16+ Years Customer Experience
Market Research — IE Business School
Consumer Neuroscience — CBS
Google UX Design & Data Analytics
LEAD INVESTIGATOR:
Noelia Remis
16+ Years Experience
Europe & APAC Campaigns
Neuroscience Trained
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CUSTOMER INVESTIGATION IN PROGRESS
CUSTOMER INVESTIGATION IN PROGRESS · FORENSIC MARKETING ANALYSIS · CONVERSION AUTOPSY · PSYCHOLOGICAL FRICTION DETECTED ·
CUSTOMER INVESTIGATION IN PROGRESS · FORENSIC MARKETING ANALYSIS · CONVERSION AUTOPSY · OPERATIONAL BREAKDOWN DETECTED · PSYCHOLOGICAL FRICTION IDENTIFIED · CUSTOMER INVESTIGATION IN PROGRESS · FORENSIC MARKETING ANALYSIS · CONVERSION AUTOPSY · OPERATIONAL BREAKDOWN DETECTED · PSYCHOLOGICAL FRICTION IDENTIFIED ·