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Content + BrandFounderFounder
Building a Content Funnel
~180K monthly views and ~50% open rates, with no paid spend
My own brand, The Neuro Coven · Pinterest · Canva · Notion · Google Analytics · Kit · Mailchimp · WordPress
Overview
The number is not the interesting part. What is worth showing is which changes moved it, and the reasoning behind choosing those changes rather than copying whatever was working for somebody else.
This is also the only case file where every part of the thing is mine. The channel, the emails, the design, the writing, the site, the shop, the products. So the gallery runs wider than the funnel does.
My Role
- Built the funnel end to end — channel, lead magnet, email sequence
- Tested what converted at each step and removed what did not
- Applied consumer-behaviour reasoning to the changes rather than running tactics found elsewhere
- Grew it to ~180K monthly Pinterest views, 300+ email subscribers and ~50% open rates with no paid spend
And the rest of it
- Designed the brand's visual output — Pinterest pins, social graphics, channel art — and edited the video
- Wrote and produced the blog, from brief to published post
- Built and maintained the website in WordPress, and the shop that runs on it
- Made the digital products and lead magnets the funnel gives away and sells
My own brand, built and run solo. Everything below is the live work, captured as it is.
The next case file is yours.
Thirty minutes, no pitch. Tell me what's breaking and I'll tell you which of the three it is.