The Consumer Autopsy
← All case files
Project ManagementClient workAgency

Live Event and Campaign Delivery

Campaigns, broadcasts and activations where the date is already public

International accounts across Europe, the US and APAC · Basecamp · Microsoft 365 · Miro · Google Sheets · Slack

Overview

International campaigns and live activations across Europe, the US and APAC — broadcasts, on-site events, in-store promotions, film production and product launches. Public dates, six-figure budgets, and five or more stakeholder organisations on every one.

The discipline is delivery under conditions where the date does not move and there is no second take.

My Role
  • Ran intake and scoping, and owned the budget from estimate through to reconciliation
  • Built and held the critical path backwards from the public date
  • Coordinated design, motion, social, talent and production across markets
  • Ran the approval chain between client, agency and rights-holder stakeholders
  • Managed change requests against what had been agreed
rebuilt · Campaign data — one record per campaign

Client work stays confidential. Names, figures and dates are invented. The structure, the formulas and the process are the real ones.

screenshot · How a 90-year-old chocolate brand wanted a place in French esports.

The next case file is yours.

Thirty minutes, no pitch. Tell me what's breaking and I'll tell you which of the three it is.