Systems for a Solo Brand
The backend behind a one-person business
My own brand, The Neuro Coven · Notion · Zapier · Canva · Google Analytics · Kit · Mailchimp · WordPress
A one-person business runs on memory until it cannot. Every recurring task, every launch and every content piece was mine, so anything undocumented was a process with a single point of failure in it.
This one is mine — my money, my hours, and every decision in it.
- Documented the recurring work as SOPs — content production, publishing and launches
- Built the automations connecting content, email and the storefront
- Set up the email flows: welcome, nurture, launch and product onboarding
- Ran the blog and content pipeline from research through publishing to repurposing
- Designed the brand system and every asset the business ships
The recurring work
Written as SOPs, so nothing lived only in my head.
The handoffs
Between content, email and the storefront — automated where they repeat.
The email flows
Welcome, nurture, launch and product onboarding.
The content pipeline
Research through to publishing and repurposing, one route every time.
The brand system
So assets stop being decided from scratch on every post.
Ran on
My own brand. Everything here is the live work.
The next case file is yours.
Thirty minutes, no pitch. Tell me what's breaking and I'll tell you which of the three it is.